Online conversations are growing, in number and by variety. We’ve seen everyone from golfers to grandmothers as targets for our clients online. But before you can create good content, you have to know what your customers already consider to be good content.
“Trusting your gut” should be a final step in deciding upon what content to put in front of your customers, not the first. We believe you should begin by dilligently discovering what conversations currently exist among your target audience that are relevant to your brand.
After we’ve gathered conversational insights from across the web, we can tell you:
- Where conversations are happening (blogs, forums, etc)
- What the main topics of conversations are
- Opportunities to fill in gaps in conversation or add to existing conversation
- What types of content you should produce
Our process for Language Analysis, something we call Social Cortex, solves the problem of ”I don’t know what to say” and gives your brand a better chance of building a social community filled with people who have raised their hand and exclaimed “market to me, repeatedly.” If you’re ready for more informed website, blog or social content, have us call you.
