Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an exotic car and which are most closely associated to Lotus versus their competitors.
The data was laid out in a heat map format to show associations across three dimensions of comparison. We’ve included an example of this type of result, but it’s NOT the Lotus data – duh. Results of this kind can be used to fuel social media marketing strategies, branding choices and even lead generation campaigns. Stay tuned, good things afoot on this front.Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an exotic car and which are most closely associated to Lotus versus their competitors.
