• Posted on March 7th, 2011

    Written by Rich

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    Language Analysis “feels like cheating”

    I was recently sitting with a prospective client showing them how we would use our process for language analysis to fuel their blog content when I saw a lightbulb go off. The client was a division of a quarter billion dollar food supply company looking to better connect with restauranteurs through blogs. In answering the [...]

  • Posted on June 30th, 2010

    Written by Rich

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    Best 3 Ways to Sell Social Media To Your Boss

    Best 3 Ways to Sell Social Media To Your Boss

    I just got off the phone with a client and was reminded that selling social marketing services can be a complicated sell. Yes, everyone in marketing realizes that this whole social media thing is indeed working for many companies. However, the web is also full of stories worthy of the label “social media fail.” So, [...]