The social media team is usually a 2nd or 3rd level contractor and doesn’t always get the priority 1 information meant for the media team. Coordinating resources is a great way to make sure inbound and outbound marketing efforts make each other more effective. This is not to say there should be a media planner approving the social content strategy, but a copy of the media plan is a must.
Image by x-ray delta one via Flickr Let’s say you want to reach out to the aging boomer market. The AARP blog pulls in a remarkable 4 Million viewers every month. Then again, there are dozens of bloggers within specific areas of interest who can each count on an average of 7,000 unique viewers every [...]
A large, Atlanta-based SEO, SEM and PPC company came to Big Scary Cranium for help in crafting over 1,000 pages of original, GEO-based copy containing specific keywords for a large website serving the Apartment community. Big Scary Cranium crafted beautiful copy for each page that the client described as a “quantum leap” above what was [...]
