Content Marketing

Content Marketing and Automation: Wonder Twin Powers Activate

by Rich Wilson on June 18, 2014 , No comments
Content may be some sort of royalty, be it King, Viceroy, Czar or Whatever…but it’s often treated like a serf. It’s amazing how many highly produced videos sit idly on a website’s interior page or the sheer number of white papers laying around on “resource databases” waiting to be emailed to prospective customers at the sales guy’s whim. Content can only be a King if it has loyal subjects – people who love their king and do as he says.
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