A company focused on children’s books, games and activities needed an effective launch strategy for a new product focused on the Grandparent-Grandchild market. We helped them augment their PR strategy with a blogger outreach effort designed to help spread awareness. The result was a number of articles and blog posts published about the company with [...]
Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an [...]
A large, Atlanta-based SEO, SEM and PPC company came to Big Scary Cranium for help in crafting over 1,000 pages of original, GEO-based copy containing specific keywords for a large website serving the Apartment community. Big Scary Cranium crafted beautiful copy for each page that the client described as a “quantum leap” above what was [...]
Body Metrics provides body composition testing and tracking using the Bod Pod, the world’s most accurate lean mass and body fat testing tool. Big Scary Cranium developed the Body Metrics logo, brand identity and brand positioning strategy. Currently, we’re helping Body Metrics integrate tools for social connection into their marketing strategy. Elite athletes are a [...]
Named one of “Wealth Manager Magazine’s Top Wealth Managers 2009,” Holcombe Financial helps high net worth investors not just manage money, but make better financial decisions. Drawing upon our pedigree in brand marketing, Big Scary Cranium helped Holcombe Financial devise the initial vision for their new marketing campaign and integrate the appropriate social tools into [...]
As consumers become more wary of advertising and marketing efforts, they’re turning to friends, family and the advice of anonymous experts online to validate major purchasing decisions. This is especially true when it comes to buying homes. Beazer Homes chose Big Scary Cranium to conduct a comprehensive Discovery and Planning Process to help determine how [...]
