• Posted on March 8th, 2011

    Written by Rich

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    Case Study: Cyber-Stalking and Blogger Relations

    A company focused on children’s books, games and activities needed an effective launch strategy for a new product focused on the Grandparent-Grandchild market. We helped them augment their PR strategy with a blogger outreach effort designed to help spread awareness. The result was a number of articles and blog posts published about the company with [...]

  • Posted on July 26th, 2010

    Written by Rich

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    Featured Case Study: Lotus Cars

    Featured Case Study: Lotus Cars

    Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an [...]