Body Metrics provides body composition testing and tracking using the Bod Pod, the world’s most accurate lean mass and body fat testing tool. Big Scary Cranium developed the Body Metrics logo, brand identity and brand positioning strategy. Currently, we’re helping Body Metrics integrate tools for social connection into their marketing strategy. Elite athletes are a tight-knit group and our strategy will be based on educating these dedicated individuals on how to gain a peformance edge by tracking the real results of changes in nutritional planning.
This entry was posted on Wednesday, January 13th, 2010 at 8:04 pm and is filed under Clients.
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