So, you’ve got an ad agency and you’ve got a few in-house copywriters. Each of these finely polished wordsmiths have been banging on keys for various brands to develop branded copy that sounds “curiously effervescent” or “approachably sexy.” I know, I started in this business as a copywriter myself. I’ve also seen first hand how [...]
In a recent MediaPost article, Eric Sass compares Facebook’s explosive growth with Google’s continued dominance of the online space. In this comparison, he wonders why Facebook’s revenue growth hasn’t come close to rivaling that of Google. I don’t think this is a fair comparison. Just because Google and Facebook exist within the same online plane doesn’t [...]
Ever heard the expression “people buy what they’re used to buying”? What this means is that there are so many marketing messages bombarding us every day that it’s simply impossible to take note of every claim made by every marketer claiming to offer a product that can believeably improve our lives in some way. Instead, [...]
So, nobody and no brand is perfect. There will always be quality control issues, but with today’s enhanced social communications tools, there needs to be a good policy in place to deal with these inevitable corporate slip ups. The Back Story Today, a good friend at Search Discovery cued me into the fact that the Kraft [...]
So, back in January, I published a sentiment analysis of Apple’s iPad and found that overall conversations were trending negative versus positive ahead of the tablet’s launch. For a while, I thought I’d made a mistake. Apple kept announcing record breaking sales and the PR machine was buzzing with iPad mentions. Big Scary Cranium fail, right? [...]
Before you can truly “listen” to what the social web is saying about your product or service, it’s important to look around the room at your agency account people, client subject matter experts and other stakeholders to make sure you’re all on the same page as far as how your product or service helps people. [...]
For those of you who want to see what a big scary cranium sounds like in person. Visit The Atlanta Metro Chamber’s “Small Business Day” this Thursday at 9AM. I’ll be on a panel with peeps from VAYU Media, General Motors, Southeast Regional Communications and Integrated Alliances. Details: http://www.metroatlantachamber.com/content/Event.aspx?Code=afeb59da-4163-44cb-ac6a-94701bc8d20f&SId=8&Id=2
Interactions online aren’t that different from offline interactions, they’re just better. If you were a bride-to-be in Atlanta looking to get the names of a few good wedding photographers in your home town of Memphis, TN, you could pick up the phone and call each of your few friends that have both remained in Memphis [...]
The Big Scary Cranium recently came across a study that might help explain how social networks are already being used to change attitudes and opinions without people knowing it. If you look back at a 1973 study by Goethals and Reckman, you’ll find evidence to support the idea that crowds of like-minded people can change the [...]
JESS3 / The State of The Internet from JESS3 on Vimeo. JESS3 / The State of The Internet from JESS3 on Vimeo. I love this. There is so much info out there and someone finally took the time to put it in a more digstible format. Thank you both.
