There’s been a lot of talk about how to justify social media marketing efforts. The most common question I get is typically, “what’s the ROI?” The answer is generally more complicated, but the short version has a lot to do with how the client company is already measuring actions and interactions. First of all, how [...]
A company focused on children’s books, games and activities needed an effective launch strategy for a new product focused on the Grandparent-Grandchild market. We helped them augment their PR strategy with a blogger outreach effort designed to help spread awareness. The result was a number of articles and blog posts published about the company with [...]
I was recently sitting with a prospective client showing them how we would use our process for language analysis to fuel their blog content when I saw a lightbulb go off. The client was a division of a quarter billion dollar food supply company looking to better connect with restauranteurs through blogs. In answering the [...]
The social media team is usually a 2nd or 3rd level contractor and doesn’t always get the priority 1 information meant for the media team. Coordinating resources is a great way to make sure inbound and outbound marketing efforts make each other more effective. This is not to say there should be a media planner approving the social content strategy, but a copy of the media plan is a must.
Image by x-ray delta one via Flickr Let’s say you want to reach out to the aging boomer market. The AARP blog pulls in a remarkable 4 Million viewers every month. Then again, there are dozens of bloggers within specific areas of interest who can each count on an average of 7,000 unique viewers every [...]
Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an [...]
I just got off the phone with a client and was reminded that selling social marketing services can be a complicated sell. Yes, everyone in marketing realizes that this whole social media thing is indeed working for many companies. However, the web is also full of stories worthy of the label “social media fail.” So, [...]
While ‘easy’ may be an exaggeration, Nielsen has identified the top products or services people intend to buy online during the next six months. If you’re a brick and morter company that specializes in selling books, clothes, airline tickets (sorry travel agents), electronic equipment or hotel reservations (sorry again, travel agents), you may want to [...]
Congrats to Glenn and Travis at Body Metrics for this morning’s farily hilarious body fat competition on Rock 100 FM. We helped coach the company reps on what to say during the interview and everything went swimmingly. In fact, our client said they were getting new appointments “coming through email like a machine gun.” South [...]
I saw this very cool graphic published by Alterian, makers of SM2. It’s a very good look at how the time you put into various marketing efforts provides a return in the form of engagement. I also think it’s an interesting way of looking at the order in which you should do things.
