We come from agencies, so we know what agencies need.
In fact, we partner with digital agencies, SEO shops and traditional ad shops across the country to help them get an edge on content marketing. Every project is different, but if we were to approach a project from scratch, it would look something like this:
Language Analysis: Social Cortex
Begin by delving deep into existing conversations relevant to your brand or product. We go beyond what Radian6 and Scoutlabs can do with custom searches that look to the customer need over simple brand mentions.
Content Planning:
After we know what conversations are happening where, we work with your creative team to develop new ideas for engaging potential customers using enhanced digital tools like blogs, social media, contests and video.
Ongoing Measurement and Engagement:
Whether you need help measuring the effectiveness of your content marketing efforts, a virtual community manager or ongoing blog and social content, we see this process as an ever-evolving one. Over time, we tie all our actions to conversions, traffic and the permission marketing opportunities that exist within your growing community.
To find out more about how we help companies like yours, view our client stories or have us contact you.
