Much of this is still hush hush, but we can say that we recently helped Lotus Cars take a close look at how potential buyers are talking about their brand and a few competing brands. We crawled the web and pulled data from blogs and forums to determine the most important features for buying an [...]
I just got off the phone with a client and was reminded that selling social marketing services can be a complicated sell. Yes, everyone in marketing realizes that this whole social media thing is indeed working for many companies. However, the web is also full of stories worthy of the label “social media fail.” So, [...]
While ‘easy’ may be an exaggeration, Nielsen has identified the top products or services people intend to buy online during the next six months. If you’re a brick and morter company that specializes in selling books, clothes, airline tickets (sorry travel agents), electronic equipment or hotel reservations (sorry again, travel agents), you may want to [...]
Congrats to Glenn and Travis at Body Metrics for this morning’s farily hilarious body fat competition on Rock 100 FM. We helped coach the company reps on what to say during the interview and everything went swimmingly. In fact, our client said they were getting new appointments “coming through email like a machine gun.” South [...]
